Market Yourself

To be successful in the job market, customers have to understand what they are selling in order to be able to market themselves successfully. It's important that they understand what makes them unique and how to communicate that to employers.

How successful they are in their job search is largely dependent on how good they are at marketing themselves. Fortunately, in this era of increased connectivity, they now have more options for self-promotion available than ever – although this does also give them more pitfalls to fall into!